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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. Pokémon's creators alongside London's Natural History Museum are opening a temporary store stocked with special items. Fans will find products like stationery, plushes, and artwork all drawing from the institution's theme. For collectors, however, is a limited-edition Pikachu card, offered as a gift with purchase for the pop-up. This shop will operate both on-site at the museum and its web counterpart between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with beautiful illustrations depicting creatures in their natural habitats. It's essentially is the kind of research a Pokémon Professor could produce once adventurers provide field notes, alternatively a naturalist's journal might have created had the Galapagos were populated by Pidgeys instead of birds. Part of the charm lies in the book's scholarly treatment, presenting Pokémon as a legitimate scientific inquiry. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Stand Out

It is common for The Pokémon Company special edition promos for big events and crossover partnerships. Many of these collector items often feature the famous mouse Pokémon who serves as the series face. What distinguishes this latest museum card however, is the distinctly bigger dimensions. While precise specs were not immediately shared, availability is guaranteed to be strictly limited, and fans limited to just one card per purchase.

Limiting Speculator Interest

According to a company statement, a portion of the merchandise will also be sold outside the institution itself. But, broader availability will only be specific stores in the United Kingdom. Critically, collectors will not be able to acquire this promo via the online Pokémon Center. While speculator demand is inevitable, it appears they will have trouble hoarding mass quantities this time around. For those feeling left out, there is an alternative like fossil-themed display coming to Chicago later this year.

"Every penny from purchases made in the museum store and from its online store, including these items, support the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers dedicated to scientific inquiry to discover solutions to the planetary emergency," the statement says.